All things fleet tracking – industry news and best practices
The Three “Rs”
Posted on 10/09/2013 by Ashley Jones | 0 Comments
Just this morning, I was driving to work and a service vehicle switched lanes abruptly and had me slamming on my brakes on a busy interstate. Not a great first impression. And being in my line of work means I notice most of the service business vehicles out on the road. Consider it a job hazard. It did get me thinking about the company’s driving policy or if, in fact, they had one.
Because in an increasing competitive service marketplace, your vehicles are moving billboards for your business. Let’s just say “XYZ” Landscaping didn’t impress me. It’s hard to know what your employees are doing once they are out on the road. This is where fleet tracking technology and the three “Rs” come into play:
- Reputation – as in your business
- Retention – as in your customers
- Referral – as in new customers
Fleet tracking can help you modify behavior and improve driver safety to avoid the above scenario. But that’s just the beginning. If you want to be the leader in your service field, you need to be able to retain your customers. How? It could be as simple as providing accurate ETAs and calling ahead to let your customer know a technician is on the way. Great customer service means that they will call you again.
It also means referrals. If you have a good reputation and a high customer retention rate, customer referrals help you expand your business. And with services such as Angie’s List out there, it’s crucial that all three of your “Rs” are exceptional.
A fleet tracking solution can help you do so much more than just track your vehicles. It can help you provide superior customer service, protect your reputation and keep you in Angie’s good graces. The alternative? Losing business to your competition.