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All things fleet tracking – industry news and best practices

Why is the Winter Tire Market Expected to Grow?

Posted on 10/28/2013 by Ashley Jones  |  0 Comments

Why is the Winter Tire Market Expected to Grow?

According to a recent Automotive Fleet article, the U.S. winter tire market is expected to grow at a compound annual growth rate of 3.85% between 2014 and 2018. Why the sudden growth? Driver safety remains a huge concern among the public, increasing the need for safer vehicles and equipment.

Winter tires are extremely important for those that have to travel on snow or ice filled roads. Not only does the grip on winter tires keep you from getting stuck, it ensures you can stop and steer your vehicle in harsh conditions. Here are some additional tips to improve roadway safety during the colder months:

  • Slow down to below 45 mph to avoid losing control of your vehicle.  
  • Check the weather conditions before you get behind the wheel.
  • Avoid sudden braking, acceleration or turns to prevent sliding.
  • Don’t stop for accidents or stranded vehicles on an icy roadway.


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