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Press Release

May 01, 2013

Holston Electric Cooperative Increases Efficiency with NexTraq Fleet Tracking

Customer-owned TVA power distributor and electrical services company improves productivity while streamlining its processes

NexTraq, a leading GPS fleet tracking and fleet management company, announced today that its client, Holston Electric Cooperative, was able to improve productivity while streamlining its processes with the NexTraq® GPS Fleet Tracking solution.

Nathan Franklin, Electrical Engineer for Holston Electric Cooperative, researched multiple fleet management solutions before selecting the NexTraq® Fleet Tracking solution. Franklin said, “After researching several fleet management solutions, there was no comparison. NexTraq offered the best solution for what we were looking to do.” Franklin also noted how easy the implementation process was. “We did the training and implementation ourselves, it was that easy.”

Since implementing the NexTraq GPS Fleet Tracking solution, Holston Electric Cooperative has improved productivity while streamlining its processes. “Because the NexTraq solution is integrated with Milsoft’s outage management system, we are able to see the location of both our vehicles and the outages in the area, enabling us to respond faster and provide our customers with a more accurate ETA,” Franklin said. “Implementing the NexTraq solution has made our process ten times more organized.”

Holston Electric strives to deliver exceptional service that meets the needs of its customers. Implementing the NexTraq GPS Fleet Tracking solution into its process has helped them manage new service requests efficiently by establishing the vehicles closest to the power outage. Franklin said, “The ability to reroute a driver to a new service request has helped to improve our processes, and ultimately our customer service.”

Mike Scarbrough, CEO of NexTraq, said, “Utility companies are constantly looking for ways to improve reliability for their customers. The NexTraq solution, in combination with Milsoft’s outage management system, enables our customers to manage service requests quickly and efficiently, improving both operations and customer service. ”

Franklin concludes, “When we first implemented the NexTraq solution, we knew it was something we wanted and would use, but we didn’t realize how crucial it would be to our operations.”

For more information on the NexTraq Fleet Tracking solution and its applications –Fleet Metrics™, Fleet Dispatch™ and NexTraq Connect™ – please visit or call 800.358.6178


About Holston Electric Cooperative
Established in 1940, Holston Electric Cooperative is a customer-owned distributor of TVA power, providing service in Hawkins County and Hamblen County in upper East Tennessee. It is Holston Electric Cooperative’s mission to provide safe, dependable electric service to its member-owners at a reasonable cost. Providing electric service to more than 30,000 residential, commercial and industrial customers and a 525 square-mile service area, Holston Electric Cooperative strives to deliver a level of electric service that meets or exceeds its customers’ expectations. For more information, visit

About NexTraq
Established in 2000, NexTraq® provides the most advanced GPS fleet tracking and fleet management technology in the telematics industry.  NexTraq offers an innovative and cost-effective solution that helps service and distribution businesses efficiently manage their day-to-day fleet related activities while reducing operational costs and increasing revenue.  Based in Atlanta, NexTraq customers achieve ROI in as little as one month.  For more information, please visit


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