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Press Release

August 01, 2012

NexTraq Fleet Tracking Helps Landscaping Industry Protect Thousands of Dollars in Assets

GPS fleet tracking solution offers Asset Tracking line to help businesses track and manage their vehicles and equipment

NexTraq, the value leader of GPS fleet tracking and vehicle management solutions, announces today that the NexTraq™ Fleet Tracking platform and its Asset Tracking line has proven to help its landscaping clients track their high-valued tools, significantly reducing the risk of potential loss from theft. 

Integrating NexTraq’s Asset Tracking line into fleet operations enables landscaping businesses to accurately track their landscaping equipment, vehicles and other costly tools. With real-time fleet data, customers can track metrics such as asset location, engine-on hours and stopped times. With this information, NexTraq customers have already seen success in recovering stolen assets.

Evelyn Herzog, Fleet Administrator for Landscape Concepts Management, stated, “We have been able to recover $400,000 worth of stolen vehicles and equipment with the NexTraq solution. We have actually told the police where our assets are for recovery.”

With the NexTraq Fleet Tracking platform and more than 25 reports and 17 real-time alerts, landscaping customers have the ability to keep their equipment protected while also automating their processes and monitoring their employees’ behavior.

Mike Scarbrough, CEO of NexTraq, said, “For landscaping companies, their equipment is their business. A loss in equipment due to theft or misuse not only affects productivity, it ultimately affects the business’ bottom line. With NexTraq’s Asset Tracking line, landscaping businesses can track and manage their investments, improving their security as well as their operations’ efficiency.” 

Using the alert functionality, Jeff Dumas, Vice President of Acres Group North, was able to recover more than $30,000 worth of equipment and vehicles on more than one occasion. Dumas said, “Through the alert functionality within the NexTraq platform, I receive a text message if any vehicle in our fleet moves before 5 a.m. In fact, I was able to use NexTraq to notify the police that a theft had occurred. One of our managers was watching the vehicles' movement on the NexTraq application and was able to guide the police to the vehicle in time to arrest the thieves.”

In addition, Dumas notes the Speed Alert feature as an effective tool to reducing speeding. Dumas adds, “By using the Speed Alert functionality within the solution, we have reduced speeding by 92 percent.”

For more information on the NexTraq Fleet Tracking platform and its benefits for the landscaping industry, please visit or call 800.358.6178.

About NexTraq
Established in 2000, NexTraq provides the highest value GPS fleet tracking solution in the telematics industry.  The NexTraq™ platform is a cloud-based application that enables service and distribution businesses to optimize fleet operations while reducing operational costs and maximizing revenue. Based in Atlanta, NexTraq customers achieve ROI in as little as one month.  For more information, please visit


Click below and learn what some of our customers have done with NexTraq