Company History
NexTraq began as a small office in the Buckhead community of Atlanta in 2000 when a group of entrepreneurs decided to enter the new and developing telematics industry. Since its beginnings, NexTraq has grown into a GPS fleet tracking company that prides itself on its innovative and forward thinking, enabling them to develop many ‘industry firsts.’ Welcome to NexTraq, the right solution for your fleet tracking needs.
2000 – NexTraq is founded, starting with approximately 10 employees in the Buckhead community of Atlanta, Georgia. The company shared an office with its private equity investor but would soon grow out of the shared space.
2003 – The company releases version 4 of the MARCUS web application. MARCUS is a user-friendly web interface use to report vehicle data. The application will report vehicle start/stop time, idle time and can let a company know if their drivers are speeding.
2005 – NexTraq becomes the first in the industry to integrate a GPRS device with a web application. In the same year, NexTraq also released the Web Services offering and the sixth version of the MARCUS web application.
2006 – NexTraq is the first to market with 2-minute reporting, which was released with the development of their own GPRS hardware. The company was now producing their own equipment, making it a completely North American based company and more responsive to market changes and customer needs.
2007 – NexTraq is the first to offer a mobile-compatible website, making it easier for users to access important fleet information on the go. Through aggressive research and development, NexTraq also produces the second generation of its GPRS hardware.
2008 – As the company grows, it stands out further and further as an industry leader, bringing more “firsts” to the table. During 2008, NexTraq becomes the first to integrate Google Maps, Satellite Imagery in standard product and StreetView in Standard Product and Traffic in Standard Product. It was also the first to offer 32-point geofencing and integrate with Google Maps. Additionally, NexTraq was the first to integrate a Personal Navigation Device (Garmin) into a dispatch application after the release of the NexTraq dispatch application, MARCUS drive
2009 – NexTraq is the first company in the telematics industry to integrate Skype with its applications, enabling a company to connect instantly with a driver through their computer. NexTraq also introduces the RSS news feed for MARCUS and the Merchant Layer application.
2010 – NexTraq releases Fleet Metrics, an executive dashboard, allowing businesses to more efficiently track the data that is most important to them. The company also adds the ability to send multiple map points at one time to a device, along with other enhancements to the Fleet Dispatch application such as Route Comparison, Geo-Location Grouping.
2011 – NexTraq is the first to offer 1-minute reporting, offer 12-month data retention and add map layers, giving the most up-to-date information to its customers. As the company grows, it also releases the VT-2200 hardware and its first CDMA device.
2012 – NexTraq receives an award as a “TAG Top 10 Technology Company in Georgia,” is selected as one of the “Top Places to Work” by The Atlanta Journal Constitution and is a finalist for a B2B Visual Branding “AMY” Award by the American marketing Association.
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