Jim Borkey was appointed President and Chief Executive Officer of NexTraq in July 2017. He joined Michelin North America in 1997 as Director of Sales in the passenger and light truck business unit, progressing in all customer categories. In 2010, he was appointed Sr. Vice President of Tire Centers LLC Distribution Division and in 2015 was appointed Vice President of Sales and Marketing Michelin Earthmover Division North America. Prior to Michelin, he spent over 14 years with PepsiCo with assignments in a variety of Sales and Operational roles across the United States. Jim holds a Bachelor of Science in Business Administration and a minor in Psychology from Wittenberg University.